{"brand_id":"h-m","canonical_name":"H&M","domain":"hm.com","category_ids":["baby-clothing","teen-young-adult-fashion"],"category_id":"baby-clothing","claimed":false,"surface":"chatgpt_search","recommendation_rate":null,"recommendation_rate_label":"Recommendation Rate (top position)","recommendation_inclusion_rate":null,"recommendation_inclusion_rate_label":"Recommendation Inclusion Rate (any eligible shortlist appearance)","mention_rate":null,"mention_rate_label":"Mention Rate","source_class_counts":null,"methodology_version":null,"methodology_note":"Registry shell only. Recommendation Rate, Recommendation Inclusion Rate, and Mention Rate are null until a category-mode public_brand_snapshot row is written for this brand. Rates are never invented.","run_report_id":null,"snapshot_id":null,"snapshot_month":null,"measured_at":null,"measured":false,"published_at":"2026-10-21T22:16:13.062224+00:00","description":"H&M is your shopping destination for fashion, home, beauty, kids' clothes and more. Browse the latest collections and find quality pieces at affordable prices.","description_source":"brand_site","competitor_names":[],"competitor_names_source":null,"category_names":["Baby Clothing","Teen/Young Adult Fashion"],"meta_description":"H&M: H&M is your shopping destination for fashion, home, beauty, kids' clothes and more. Browse the latest collections and find quality pieces at affordable...","claim_url":"/claims?brand_id=h-m","claim_cta":"Claim this brand","verified":false,"canonical_url":"https://discovery.modernai.io/brands/h-m","summary_sentence":"H&M has not been measured yet. Every rate shows as not measured, not 0.","what_it_sells":{"text":"H&M is your shopping destination for fashion, home, beauty, kids' clothes and more. Browse the latest collections and find quality pieces at affordable prices.","source_url":"https://www2.hm.com/en_us/index.html","fetched_at":"2026-10-21T21:58:39+00:00","source":"brand_site"},"evidence":null,"history":[],"last_measured":null,"next_planned_read":{"month":"2026-11","label":"planned"}}