{"brand_id":"ulta-beauty","canonical_name":"Ulta Beauty","domain":"ulta.com","category_ids":["beauty-cosmetics-retail"],"category_id":"beauty-cosmetics-retail","claimed":false,"surface":"chatgpt_search","recommendation_rate":0,"recommendation_rate_label":"Recommendation Rate (top position)","recommendation_inclusion_rate":16.67,"recommendation_inclusion_rate_label":"Recommendation Inclusion Rate (any eligible shortlist appearance)","mention_rate":40,"mention_rate_label":"Mention Rate","source_class_counts":{"counts":null,"reason":"brand is not claimed -- source-class counts are gated to claimed brands only.","available":false,"entity_id":null},"methodology_version":"2.4","methodology_note":"Measured fields come from public_brand_snapshot (immutable monthly receipt). Recommendation Rate is top-position only; Recommendation Inclusion Rate is any appearance in the eligible recommendation set (PLAN.md W0.a paired fields).","run_report_id":"rpt_a393b24e-d7c5-4c3e-9c60-bfa4b95892cf","snapshot_id":"pbs_ulta-beauty_beauty-cosmetics-retail_2026-09","snapshot_month":"2026-09-01","measured_at":"2026-09-01T19:27:28.958324+00:00","measured":true,"published_at":"2026-09-28T12:59:18.600886+00:00","description":null,"description_source":null,"competitor_names":[],"competitor_names_source":null,"category_names":["beauty & cosmetics retail"],"meta_description":"Ulta Beauty's free public AI recommendation record from Modern Discovery, including Recommendation Rate and Recommendation Inclusion Rate.","claim_url":"/claims?brand_id=ulta-beauty","claim_cta":"Claim this brand","verified":false}